There are many things that you can do *before* your computer guy comes to make sure that everything runs as smoothly (and quickly) as possible. 1. Write Down Error Messages EXACTLY This is a really important habit to get into. It’s probably worth going to one of the back to school sales and buying...

Recruitment, when done successfully and combined with good HR Practices, equates to high staff retention, increased productivity, better team morale and an improvement in bottom line results. Understanding the unique Central Coast job market is critical to the success of your next recruitment project. ...

If you fail to plan you plan to fail! Not rocket science but it is the number one thing small business owners do not do for themselves. Most people know how to put a plan together then fail to follow three simple rules to make it work, here they are: Rule number 1. – Time is a plan’s best friend Allocate...

These are the slides of a presentation I recently did to travel business owners in Australia. Many of them would have said they didnt need a social media strategy before the presentation but now they are considering putting one together. What do you think? Does your business need a social media strategy? View...

This article was written for Flying Solo. Have a look here. A recent conversation with a fellow business mum about recognising the difference between free publicity and paid advertising made me wonder how easy it really is to tell. I have worked in writing, public relations and marketing for more than...

The saying, “Don’t work with children and animals” could easily apply to photography. Children are notorious for not smiling on cue, running out of the shot, or even pulling horrible faces. There are a few tricks of the trade I will share that will have you capturing fantastic shots worth blowing...

I have been flat out lately with various projects and events and I am ashamed to say that my inbox has suffered as a result! Usually my inbox is used as a to-do list of some sorts.  The rest of my emails are filed or deleted, this has not been happening of late. So this morning I had a spare hour so...