Recruitment, when done successfully and combined with good HR Practices, equates to high staff retention, increased productivity, better team morale and an improvement in bottom line results. Understanding the unique Central Coast job market is critical to the success of your next recruitment project. ...

If you fail to plan you plan to fail! Not rocket science but it is the number one thing small business owners do not do for themselves. Most people know how to put a plan together then fail to follow three simple rules to make it work, here they are: Rule number 1. – Time is a plan’s best friend Allocate...

These are the slides of a presentation I recently did to travel business owners in Australia. Many of them would have said they didnt need a social media strategy before the presentation but now they are considering putting one together. What do you think? Does your business need a social media strategy? View...

This article was written for Flying Solo. Have a look here. A recent conversation with a fellow business mum about recognising the difference between free publicity and paid advertising made me wonder how easy it really is to tell. I have worked in writing, public relations and marketing for more than...

The saying, “Don’t work with children and animals” could easily apply to photography. Children are notorious for not smiling on cue, running out of the shot, or even pulling horrible faces. There are a few tricks of the trade I will share that will have you capturing fantastic shots worth blowing...

I have been flat out lately with various projects and events and I am ashamed to say that my inbox has suffered as a result! Usually my inbox is used as a to-do list of some sorts.  The rest of my emails are filed or deleted, this has not been happening of late. So this morning I had a spare hour so...

Since 2006, hundreds of thousands of people have gotten on the Twitter bandwagon. Users of the social media micro-blogging platform have grown recently at a rate of 1382% per month! While I have a following of more than 1,300 people now, when I started on Twitter a few months ago, I had no idea what...

You’re sitting at your desk, pen in hand, viciously trying to think of new ways to expose your business. You wish there was a cost effective way of staying in touch with your existing clients, reinforcing your knowledge and experience to potential clients and of course, we all like to think we’re...

As a soloist and mother to (soon to be) two children, finding time for me is a very difficult task, but one that is necessary at the same time. It is often said nobody wants to be lying on their deathbed wishing they’d spent more time working. I certainly don’t. I make a bad business owner and mummy...

So everyone keeps telling us we are in a global financial meltdown, tourism will surely suffer and the outlook on the world and life in general is pretty bleak. Well that’s not how it’s been going in my business, quite the opposite. One big difference lately though has been that more people...